Email can be a powerful tool when used to promote youself online. New customers can be reached using targetted mail shots and existing customers can be bought closer to your business wih the use of newsletters and updates.
For an email to look good, it needs to be designed in a similar way to your main website. Typically; it needs to have the same look and feel as the website and would also be integrated so that the reciever of the email can follow links within it and be taken to the areas of your website that you are highlighting. Our staff are used to creating email designs working with these constraints and can produce good looking emails to suit your needs.
Additionally: where appropriate, we can build emails as re-usable templates. This means that you can update and re-send the email again as many times as you wish without having to go through the design and build process again.
This method works well in the case of, say, a newsletter - where you need to send out bulletins of a similar format on a regular basis.
Under current consumer rights legislation it is illegal to send unsolicited 'spam' emails to people over the internet. Therefore, you will need to generate lists of consenting, interested parties whom you can then send your emails to.
The best way of doing this is to give users the chance to register themselves on your site. This can be done in many ways:
All the above methods can work together to generate a single list of interested users whom you can then select from when sending emails.
If you would like any of the above functionality to feature on your site, then why not let our developers implement it for you. We are happy to work on existing, established sites which require this functionality as well as new projects.
Once you have created an email to send, and generated a list of recipients, the next step is to actually perform the send operation.
Wheras a mail send to a handful of people can be achieved easily by your mail client, when dealing with a larger number it is preferable to use a dedicated bulk-mailer.
A Bulk Mailer is a specialist peice of software which allows us to send hundreds or thousands of emails at once. It can personalise each email with say: the user's name and address, whilst it is sending it.
Also: useful reports are compiled after the send-operation has completed, these reports can include information such as:
All of which can be used to refine your contact list and therefore target your customers more accurately in the future.
If you would like to discuss our rates for sending bulk email, or you wish to discuss the topic further - please feel free to Contact us.